VIVAPUR® MCC Microcrystalline cellulose, MCC Colloidal Systems (Gels)

Under the VIVAPUR® brand, JRS stands for innovative functional substances that are used in many industrial sectors. 

VIVAPUR® MCC Microcrystalline cellulose and VIVAPUR® MCC Colloidal systems (gels) can be found in a wide range of specifications for applications in pharmacy, nutrition, cosmetics or targeted applications. 

In addition to the well-known fields of application, microcrystalline cellulose and MCC colloidal systems offer interesting new applications - in almost all areas of modern industry. Talk to our application and product specialists - we would be happy to advise you! 

JRS is one of the world's largest MCC manufacturers and solution partners for projects around the world.

Application Overview of VIVAPUR®Microcrystalline Cellulose, Colloidal systems:

Natural and biodegradable Ingredients

› Cosmetic

The VIVAPUR ® product line is divided into the categories of Rheology Solutions, Natural Exfoliants and Effect Powders and functions as Thickeners & Stabilizers, as well as Softeners, or Texturizers & Specialties. Likewise, they are a green alternative to the use of polyethylene in cosmetics as a peeling body -Spheres & Scrubs.

Natural plant fibers for versatile applications in the food industry

› Food

VIVAPUR ® gels are highly efficient, can be used universally and form the highest gel strengths. They possess the best stabilization performance of all colloidal MCCs in the entire market. All customer requirements regarding product safety, profitability and improved process management are met. Constant innovations enable new solutions for different applications.


› Binder

In pharmacy, VIVAPUR® is used as a binder for tablet production. Our VIVAPUR® is air-dried and has an excellent flowability.


› Stabilizer and Thickener

VIVAPUR® MCG is a highly functional stabilizer and thickener for all types of suspensions, sprays and emulsions.

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