VITACEL® Wheat Fibers are suitable for fiber fortification of various food categories without compromising consumer acceptance. They help to close the fiber gap and support normal bowel function.
VITACEL® Wheat Fibers are highly purified dietary fiber concentrates. The exact fiber concentration accounts for 97 %. This is much more in comparison to other dietary fiber sources like wheat bran (Figure 1). Due to the high fiber content and the negligible fat content VITACEL® Wheat Fibers have a very long shelf life. Existing fat as in bran shortens the shelf life, because it is prone to oxidation and often becomes rancid (Table 1).
Mainly composed out of cellulose and hemicellulose the fibers are predominantly insoluble. The greatest possible usage of the wheat plant for the production of VITACEL® Wheat Fibers constitute a natural product that is excellent in terms of sustainability. Besides raw material, also the production process is highly sustainable because of careful handling of resources. Careful processing steps, high standardization and different lengths ensure not only that the fibers can be safely incorporated into food products but also facilitate their technological applicability. The fibers are neutral in taste, odorless and discreetly white so that consumers are not able to notice their incorporation in the final food products.
Table 1: Comparison of characteristic properties of VITACEL® Wheat Fibers and a standard wheat bran
VITACEL® Wheat Fibers
Standard Wheat Bran
Typical bran taste
You won't taste the fibers in the product, but they will positively stand out on your product. VITACEL® Wheat Fibers make it easy to raise the fiber content up to 3 g per 100 g or even 6 g per 100 g. Fiber contents in this range allow using the nutrition claims “source of fiber” or “high in fiber” and let your products stick out of the shelves. For several years, claims related to fibers have been under the fastest growing nutrition claims and there is a clear tendency that this trend will continue over the next years.
Add wheat fibers for nutritional reason and keep product labels clean! According to the regulation, (EU) No.1169/2011 (1) “ ‘fibre’ means carbohydrate polymers with three or more monomeric units, which are neither digested nor absorbed in the human small intestine […]. In the case of our VITACEL® Wheat Fibers, they belong to “edible carbohydrate polymers which have been obtained from food raw material by […] chemical means and which have a beneficial physiological effect demonstrated by generally accepted scientific evidence”. That means that clients who look on the backside of the enriched products will not find the wheat fibers within the list of the food additives, but as simple ingredient that is meaningful for anyone.
Clean label also implies the current trend of products “free from…” multiple substances including gluten. Consumers believe that diets without gluten are healthier and therefore 18 % consider it as important to avoid gluten (2, 3). It is mandatory to highlight wheat as a gluten containing cereal as allergen. However, VITACEL® Wheat Fibers are “free from gluten” and thus can be labeled “Wheat Fiber (Gluten-free)”. Years of experience in the production of fibers and regular monitoring enable the gluten-free certification
VITACEL® Wheat fibers are not only consumer friendly from a labelling perspective, but also deliver the increasingly demanded additional value. Changing lifestyles came along with changes in nutrition habits. Less time availability and often also a lack of the ability to cook led to the situation that today’s population ingests nearly half of the overall nutritional energy through highly processed food (4). There is no need to judge processed food per se, but there is a need to create those products in a responsible manner. A healthy product selection currently requires nutritional basic knowledge or at least the willingness of consumers to acquire information though the healthiest choice should be the easiest one (5).
However, people like the taste of convenience products and whether due to dietary habits or the lack of nutritional interest, it is difficult for them to consider nutritional recommendations. A recent survey yielded that for 98 % of the population a good taste of food products is important. For almost as many (90 %), however, it is also important that the food is healthy (6).
A double-blinded investigation compared the product liking between wheat fiber enriched and placebo products. The different products received almost identical scores with 6.0 ± 0.4 for the fiber-enriched version and 5.9 ± 0.4 for the placebo version (scale 1 – 10 ) (7). This shows that it is possible to fortify food without negatively affecting the taste. VITACEL® Wheat Fibers do not only deliver additional value, but also reduce the energy value. With two kilocalories per gram, fibers are the nutrient with the lowest energy density and are therefore perfectly suited for food product reformulation.
Adding fiber – removing calories: Healthy products that do not differ from usually consumed products have the power to close the fiber gap, to bring nutrition back to balance. Looking at the above survey, it meets exactly what consumers want.
The World Health Organization (WHO) recommends the daily intake of 25 g dietary fiber in order to prevent diet-related non-communicable diseases (NCDs) (8). In 2017, these diet-related NCDs caused 255 million disability-adjusted life years (DALYs) (9). The fact that the lack of dietary fibers is one of the key factors highlights the urgent need to close the “fiber-gap”.
Based on direct effects and indirect mechanisms fibers can affect the bowel function as well as the entire metabolism. If you are interested in how VITACEL® Wheat Fibers maintain normal bowel function and what role they play in maintaining a healthy metabolism please fill out the form below.
VITACEL® Wheat Fibers make it easy to fortify food and provide a simple way for greater well-being