VITACEL® WF is suitable for fiber fortification in various food categories without compromising consumer acceptance. They help to close the fiber gap and support normal bowel function.
VITACEL® Wheat Fiber is a highly purified dietary fiber concentrate. The exact fiber concentration accounts for 97%. This is much more in comparison to other dietary fiber sources like wheat bran (Figure 1). Due to the high fiber content and the negligible fat content VITACEL® Wheat Fiber have a very long shelf life. Existing fat, such as that in bran, shortens the shelf life because it is prone to oxidation and often becomes rancid (Table 1).
Mainly composed out of cellulose and hemicellulose, VITACEL® Wheat Fiber is predominantly insoluble and constitute a natural product that is excellent in terms of sustainability. Through careful processing steps, high standardization and different lengths VITACEL® Wheat Fiber is produced so that it may be safely incorporated into food products as well as provide technical functionality at optimal levels. As an odorless ingredient that is neutral in taste and off-white in color, consumers are unable to notice their incorporation in the final food products.
Table 1: Comparison of characteristic properties of VITACEL® Wheat Fiber and a standard wheat bran
VITACEL® Wheat Fiber
Standard Wheat Bran
Typical bran taste
VITACEL® Wheat Fiber makes it easy to raise the fiber content significantly without impacting the taste. Depending on the resulting fiber content, they allow for global use of different existing nutrition claims. A product that e.g. “contains fiber”, is “rich in fiber”, “high in fiber” or even an “excellent source of fiber” will stick out of the product range. For several years, claims related to fibers have been some of the fastest growing nutrition claims and there is a clear tendency that this trend will continue.
Adding wheat fiber for nutritional reason can help to keep product labels clean. According to the Codex Alimentarius, which has been established by FAO and WHO, “Dietary fiber is defined as carbohydrate polymers with ten or more monomeric units, which are not hydrolyzed by the endogenous enzymes in the small intestine of humans […]”. In the case of our VITACEL® Wheat Fiber, it belongs to “carbohydrate polymers, which have been obtained from food raw material […] and which have been shown to have a physiological effect or benefit to health […].” This means that consumers who look on the backside of the enriched products will not find VITACEL® Wheat Fiber within the list of food additives, but as a simple food ingredient declared as “wheat fiber”, “wheat stem fiber”, “wheat plant fiber” or similar comprehensible terms.
The term clean label also refers to the current trend of products “free from…” multiple substances including gluten. Consumers believe that diets without gluten are healthier and therefore 18% consider it important to avoid gluten (1, 1, 2). It is mandatory to highlight wheat as a gluten containing cereal as an allergen. However, VITACEL® Wheat Fiber is free from gluten and thus, can be labeled “Wheat Fiber (gluten-free)”.
VITACEL® Wheat Fiber is not only consumer friendly from a labelling perspective. It also delivers the increasingly demanded additional value in terms of health. Changing lifestyles created changes in nutrition habits. A more on the go lifestyle and a lack of cooking knowledge has helped to create the current reality that today’s population ingests nearly half of overall nutritional energy through highly processed foods (3). While there is no need to judge processed foods per se, there is a need to create those products in a healthy manner. A healthy product selection currently requires nutritional basic knowledge or at least the willingness of consumers to acquire information, though the healthiest choice should be the easiest one (4).
A recent survey yielded that for 98% of the population a good taste of food products is important. For almost as many (90%) it is also important that the food is healthy (5). However, consumers like the taste of convenience products and whether due to dietary habits or the lack of healthier options, it seems to be difficult for them to consider nutritional recommendations.
A double-blind investigation compared product approval between VITACEL® Wheat Fiber enriched and placebo products. The different products received almost identical scores with 6.0 ± 0.4 for the fiber enriched versions and 5.9 ± 0.4 for the placebo versions (scale 1 – 10 ) (6). This shows that it is possible to fortify food without negatively affecting taste. VITACEL® Wheat Fiber not only delivers additional value, but also reduce energy content. With two kilocalories per gram or even zero, according to the national regulation, fiber is an ingredient with one of the lowest energy densities, making it perfectly suited for food product reformulation.
Adding fiber – removing calories: Healthy products that do not differ from popularly consumed products have the power to close the fiber gap and help to bring nutrition back in balance, giving consumers the taste and nutrition they are looking for.
The World Health Organization (WHO) recommends the daily intake of 25 g dietary fiber in order to prevent diet-related non-communicable diseases (NCDs) (7). In 2017, these diet-related NCDs caused 255 million disability-adjusted life years (DALYs) (8). The fact that the lack of dietary fibers is one of the key factors highlights the urgent need to close the “fiber-gap”.
Based on direct effects and indirect mechanisms fibers can affect the bowel function as well as the entire metabolism. If you are interested in how VITACEL® Wheat Fiber helps to improve gut health and what role they play in maintaining a healthy metabolism please fill out the form below.
VITACEL® Wheat Fiber makes it easy to fortify food and provide a simple way for greater well-being.